How were some businesses able to make it out of the recession of 2008 while others were not so lucky? The answer is not as hard as you think. Far too often when people start on the path to entrepreneurship they don’t ask themselves enough questions. One of those questions should be is my business a consumer staple or a consumer discretionary business? Which one is better? Which one is the least volatile? Many times when I go on a initial consultation I asked these questions and people don’t hav...

As the year winds down and we start to plan for the new one, I would like to offer a piece of advice for my Entrepreneurs. Many people try different things to try to spur growth or become a disruptor in the market. After trying different things and failing ( sometimes miserably), you may finally have that one idea that is successful and your business takes off; however, you may not be familiar with success or sure how to proceed. You tell yourself “I know the other shoe is going to drop” or you...